Ingrid Kraftchenko

Job Title: PR & Event Assistant (Fashion Week Focus)

Location: East London

About Ingrid Kraftchenko

The Ingrid Kraftchenko label(www.ingridkraftchenko.com), led by radical British creative

and fashion designer Ingrid Kraftchenko, embodies a subversive and utilitarian design ethos.

Ingrid, a British-Ukrainian designer based in East London, has a distinguished reputation for

her avant-garde, utilitarian creations tailored for the anti-fashion youth. With her architectural

background and a degree from London College of Fashion (2017), her designs challenge

conventional luxury and have earned widespread acclaim.

Job Overview

In preparation for Fashion Week, we are seeking a PR & Event Assistant with a deep passion for avant-garde fashion and event management. This position is central to enhancing our brand’s presence during Fashion Week through effective public relations strategies and impeccable event execution.

Responsibilities

• Play a key role in the planning and execution of Fashion Week events, including

runway shows, presentations, and after-parties.

• Assist in developing and implementing targeted PR campaigns to maximize media

exposure and audience engagement during Fashion Week.

• Coordinate with fashion stylists, models, and production teams to ensure event

success.

• Manage press relations before, during, and after Fashion Week, including handling

media inquiries, arranging interviews, and facilitating media coverage.

• Prepare and distribute press releases, media kits, and promotional materials specific to

Fashion Week.

• Analyze and report on media coverage and PR effectiveness post-Fashion Week.

• Provide logistical support, manage guest lists, and oversee invitations and RSVPs for

events.

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field.

• Proven experience in event management or PR, especially within the fashion industry;

experience with Fashion Week is highly advantageous.

• Exceptional organizational skills and the ability to manage multiple high-priority

projects under tight deadlines.

• Excellent communication, presentation, and interpersonal skills.

• Strong understanding of fashion trends, particularly in avant-garde and subversive

design.

• Ability to work flexibly and responsively, including evenings and weekends as

Fashion Week demands.